Uncovering Your Consumers’ Hidden Desires
Martin Lindstrom is one of the world’s premier (and toughest) brand building experts, advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. The best-selling author of six groundbreaking books on branding, Martin has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences. His latest book, Small Data –The Tiny Clues That Uncover Huge Trends, is out in February 2016.
A global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research, Martin is the recipient of TIME Magazine’s “World’s 100 Most Influential People” award, and his book, BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” His other books include Brandwashed and Buyology: The Truth and Lies About Why We Buy, which was voted “Pick of the Year” by USA Today.