Brand Building in a BETA World
As founder, president and chief executive officer of FUBU - “For Us, By Us” - Daymond John is an entrepreneur whose creative vision helped revolutionize the sportswear industry, generating revenues of over $6 billion in the process. Today, Daymond is the co-star of ABC's Shark Tank and has been appointed a Global Ambassador of Entrepreneurship by President Obama. He is the author of two best-selling books, Display of Power and The Brand Within, with a third book, The Power of Broke, set for release in 2016.
From humble beginnings to one of the most sought-after branding and marketing experts in the US, Daymond John has elevated himself to a 21st century renaissance businessman, setting the standard of excellence in marketing, branding, and business. With an entrepreneurial spirit indicative of his future endeavors, John’s career began at a young age when he failed to find reasonably priced attire similar to what he saw on TV and identified the untapped urban apparel space, leading him to create FUBU. Now one of the most iconic urban fashion brands in the world, Daymond pioneered the art of integrating fashion, culture, music, and branding. With expertise sought out by global organizations and Fortune 500 companies including AT&T, Dell and Pfizer, Daymond now provides insight and consultation through his branding company, Shark Branding.