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World Business Forum New York 2016: Be Beta - WOBI
World Business Forum New York 2016: Be Beta - WOBI

Amy Cuddy

Social psychologist and Harvard Business School professor

Amy Cuddy

Achieving Peak Performance When the Stakes Are Highest

Amy Cuddy is a Harvard Business School professor and global authority on how people judge and influence each other and themselves. Her groundbreaking research has led her to be named a “Young Global Leader” by the World Economic Forum and one of the “50 Women Who Are Changing The World” by Business Insider. In her soon-to-be-published book, Presence, she will analyze how we can be our strongest selves in life's most challenging situations.

Amy Cuddy wasn’t supposed to become a successful scientist. In fact, she wasn’t even supposed to finish her undergraduate degree. Early in her college career, Cuddy suffered a traumatic brain injury in a car accident and doctors said she would struggle to finish school.  But she proved them wrong. Today, Amy is a world-renowned social psychologist who studies how our snap judgments—of ourselves and of others–affect our behavior and outcomes from the classroom to the boardroom, teaching thousands how to become more present and influential in their professional and personal lives.

Her research has been covered in the publications around the world including the New York Times, Financial Times, Wired, Fast Company, and The Economist. She’s been named a “Rising Star” by the Association for Psychological Science, and her work was featured as one of Harvard Business Review‘s Top 20 Breakthrough Ideas (“Just because I’m nice, don’t assume I’m dumb”).  Amy Cuddy holds a PhD and an MA in social psychology from Princeton University and is also a classically-trained (and still practicing) ballet dancer (which informs her research on nonverbal communication) and retired roller-skating waitress.

“Don't fake it 'til you make it; fake it 'til you become it.”

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