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World Business Forum Milano 2016: Be Beta - WOBI
World Business Forum Milano 2016: Be Beta - WOBI
World Business Forum Milano 2016: Be Beta - WOBI
  • BeBeta Be
  • clockNovember 8 - 9
  • MiCo Milano Congressi
  • Newsletter
Be agile
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November 8 - 9 Newsletter
Long term competitive advantage is dead.

In a world where new technologies emerge at pace, those who anticipate change and are quickly able to adapt will flourish.

Organizations and individuals alike must reinvent themselves constantly; experiment and learn; identify new opportunities, exploit them fast, and move on.

In this world it is the entrepreneur, the experimenter, the risk taker who will thrive.

Your business
The entire world

All are in a state of permanent beta.
November 8 - 9 MiCo Milano Congressi
Get tickets

WOBI presents:

World Business Forum.

Click here to play video

What is

Organized and curated by WOBI each year in cities across the Americas, Europe and Asia, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

They come to learn from and be inspired by some the world’s most renowned figures from business and beyond - a blend of content composed of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople. In a world of information overload, World Business Forum focuses on the issues most relevant to today’s business people, stimulating new thinking and inspiring action.


Learn from companies defined by their progressive cultures and dynamic strategies; individuals who demonstrate a willingness to risk, fail and risk again; thought leaders who offer insights into what it takes to succeed in a beta world.


It is a place of enriching interaction between peers that offers a unique experience designed to leave all those in attendance better prepared to face their own personal professional challenges.


Since the first edition of the WOBI World Business Forum was held at the Radio City Music Hall in New York City in 2004, the event has spread around the world, giving hundreds of thousands of attendees the opportunity to live a truly transformational learning experience.

From Milan to Sydney, Mexico City to Madrid, Hong Kong to Bogota, WOBI has established itself as meeting place for all those looking to turn ideas into projects and projects into business.

Join us as we explore business in beta in 2016

2300 Over 2300 Senior Executive.

500 Representing More Than 500 Companies.

15 From More Than 15 Countries.

88% 88% Attendees' Expectations Met or Exceeded.


Sir Alex Ferguson

Sir Alex Ferguson

Legendary former manager of Manchester United Football Club

“The experience of defeat, or more particularly the manner in which a leader reacts to it, is an essential part of what makes a winner.”

Team Work

Leading Winning Organizations for the Long Term

  • The qualities required to develop talent and integrate high potentials into existing teams
  • Leading in a fast-changing and highly competitive environment
  • Identifying when the moment is right for change: The process of rebuilding teams to sustain success over the long term
  • Instilling a winning culture: What it takes to create a team that perseveres even in the toughest circumstances

read more +

Arianna Huffington

Arianna Huffington

Co-founder of the Huffington Post

“We need to accept that we won't always make the right decisions, understanding that failure is not the opposite of success, it's part of success.”

New Management

Redefining Success in a Fast-Moving World

  • Beyond money and power: Introducing a third metric in measuring success
  • Reducing stress and boosting productivity in today’s fast-paced, connected world
  • The challenges of time management: Keys to juggling multiple priorities simultaneously
  • How ‘leaning back’ makes for wiser leaders

read more +

Joichi Ito

Joichi Ito

Director of the MIT Media Lab

“We should be now-ists. Focus on being connected, always learning, fully aware and super present.”


On Creative Cultures and Innovation Networks

  • Why we need a new way of thinking about innovation that is bottom-up, democratic, chaotic and hard to control
  • The forces that are pushing innovation to the edges and the implications for how your organization innovates
  • On risk taking and giving people complete freedom to come up with “crazy ideas”: Lessons from the MIT media lab
  • The characteristics you need to develop in your innovation teams

read more +

Adam Grant

Adam Grant

Professor of Management at Wharton

“Highly successful people have three things in common: motivation, ability, and opportunity.”


How Nonconformists Move the World

  • Winning the battle against conformity: On originating new ideas, policies, and practices
  • Meeting the challenge of fighting groupthink to build cultures that welcome dissent
  • Identifying the right time to take a risk and how much risk to take
  • Cultivating original ideas and the art of identifying those worth betting on

read more +

Herminia Ibarra

Herminia Ibarra

Professor of Leadership and Learning at INSEAD

“The paradox of change is that the only way to alter the way we think is by doing the very things our habitual thinking keeps us from doing”


Act Like a Leader, Think Like a Leader

  • The challenges of leading as the pace of change increases: How to avoid getting stuck into outdated mindsets and modes of operating
  • Recognizing when change is necessary - and learning to pivot effectively
  • Why the most effective way to change is through action, not analysis: The importance of experience over introspection
  • Developing the capacity to change from the outside in - first by acting like a leader and then thinking like one

read more +

Martin Lindstrom

Martin Lindstrom

Brand futurist and consumer psychology pioneer

“Brands that create an emotional connection with consumers are much stronger than those that don't- it's as simple (and complicated) as that”


Uncovering Your Consumers’ Hidden Desires

  • In a world obsessed with big data, why the small data revolution is the next big thing
  • Cracking the code of human desire: Using human observation to reveal consumers’ needs and impulses
  • Correlation vs causation: The importance of knowing the difference when trying to understand why consumers behave as they do
  • Examples of the tiny clues that created some of the biggest brand turnarounds in corporate history

read more +

Ken Segall

Ken Segall

Former ad agency creative director at Apple

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are.”


Leveraging the Power of Simplicity

  • In a complex world, how can we embrace simplicity to achieve extraordinary success
  • How the preference for simplicity is built into our DNA, and why given the choice, human beings will always choose the simpler path
  • The inside story on how Steve Jobs’ obsession with simplicity helped Apple perform better and faster
  • Making simplicity the basis of everything your organization does: innovating, organizing, selling and communicating

read more +

Mariana Mazzucato

Mariana Mazzucato

Professor in the economics of innovation.

“In seeking innovation-led growth, it is fundamental to understand the important roles that both the public and private sector can play.”


Generating Innovation-Led Growth

  • Myths about drivers of innovation and ineffective innovation policy
  • Rethinking the austerity debate and the relationship between public deficits, national debts and growth
  • Building the innovation ecosystems that generate innovation-led “smart” growth
  • The Internet, nanotechnology, biotechnology, and clean energy: A look at what lies behind the creation of new markets and sectors

read more +

Oscar di Montigny

Oscar di Montigny

Expert in innovative marketing, relational communications and corporate educatio

“If liberty means anything at all it means the right to tell people what they do not want to hear: the world needs you!”


0.0: A Time for New Heroes

  • The voyage of the new Heroes: the people and managers of tomorrow
  • The three dimensions of our relationship with the market: respect, love, and gratitude
  • Right Profit: something is good only if it produces benefits for the people who provide it, the people who consume it, and the community as a whole – at the same time
  • Re-inventing ourselves in order to re-invent things, becoming active players in the creation of a new economic and social system

read more +

Erik Wahl

Erik Wahl

Internationally-recognized graffiti artist

“I think everything in life is art. What you do, how you dress, the way you love and how you talk. The way you run your business.”


The Art of Vision

  • Uncovering new ways to make your organization more creative, innovative and profitable
  • Helping your employees become better storytellers
  • Embracing change: Leveraging chaos to capitalize on opportunities
  • How to sustain excellence in a changing economy: On working smarter, not harder

read more +

Nicola Mendelsohn

Nicola Mendelsohn

Vice President EMEA at Facebook

“Users are now consuming 7 hours of content in 5 hours due to multiscreen consumption.”


Failing Harder, Moving Faster: Lessons from Inside Facebook

  • From dorm room idea to billion person community: The challenge of scaling without losing your innovative edge
  • Staying agile: How Facebook keeps ahead of the pace of change
  • What it looks like for a business to truly embrace experimentation and failure
  • Encouraging the hard conversations that keep your strategy on track

read more +

Michael B. Johnson

Michael B. Johnson

Leader of the Moving Pictures Group at Pixar Animation Studios

“If you don’t fail you’re not doing anything new.”


Inside the Creative Process at Pixar

  • The challenge of bringing creativity to leadership and leadership to creativity
  • What it takes to build and sustain a culture of disciplined creativity during setbacks and success
  • The importance of democratic collaboration: Developing a communication structure within your organization that facilitates creativity
  • What it takes to achieve the perfect blend of different skills and personalities in your teams

read more +

Francesco Morace

Francesco Morace

Sociologist and writer

“We're all chasing traces of credibility to achieve the goal that no one dares mention: the Truth!.”


Radical Changes: Paradigms of the Future

  • Revealing the four paradigm shifts that define our change of era: Sustainability, timeliness, sharing and uniqueness
  • The old rules of communication are dead: Meeting the challenge to developing genuine relationships with your customers
  • Status is no longer the goal: What matters is the recognition of each individual, including through digital
  • Why representatives and representation are losing their role: visibility gives way to credibility

read more +



Join us as we embrace business in beta in 2016

Congress access, Simultaneous translation, Coffee break and lunch, Speakers notebook, Certificate of Attendance



€ 2.400 + IVA 22%
vip experience



€ 4.800 + IVA 22%
vip experience



€ 7.200 + IVA 22%
vip experience


WOBI is a global business content hub, a place where experiences and knowledge converge.

We are for all those who share our passion for business; restless and curious minds excited by the challenge of transforming ideas into projects and projects into businesses.

Our mission is to create transformational experiences dedicated to building better people,  better business, and a better world.