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World Business Forum Madrid 2016: Be Beta - WOBI
World Business Forum Madrid 2016: Be Beta - WOBI
World Business Forum Madrid 2016: Be Beta - WOBI
  • BeBeta Be
  • clock18 – 19 October
  • Teatro Real, Madrid
  • Newsletter
Be agile
Download Brochure
18 – 19 October Newsletter
Long term competitive advantage is dead.

In a world where new technologies emerge at pace, those who anticipate change and are quickly able to adapt will flourish.

Organizations and individuals alike must reinvent themselves constantly; experiment and learn; identify new opportunities, exploit them fast, and move on.

In this world it is the entrepreneur, the experimenter, the risk taker who will thrive.

Your business
The entire world

All are in a state of permanent beta.
18 – 19 October Teatro Real, Madrid
Get tickets

WOBI presents:

World Business Forum.

Click here to play video

What is

Organized and curated by WOBI each year in cities across the Americas, Europe and Asia, World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

They come to learn from and be inspired by some the world’s most renowned figures from business and beyond - a blend of content composed of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople. In a world of information overload, World Business Forum focuses on the issues most relevant to today’s business people, stimulating new thinking and inspiring action.


Learn from companies defined by their progressive cultures and dynamic strategies; individuals who demonstrate a willingness to risk, fail and risk again; thought leaders who offer insights into what it takes to succeed in a beta world.


It is a place of enriching interaction between peers that offers a unique experience designed to leave all those in attendance better prepared to face their own personal professional challenges.


Since the first edition of the WOBI World Business Forum was held at the Radio City Music Hall in New York City in 2004, the event has spread around the world, giving hundreds of thousands of attendees the opportunity to live a truly transformational learning experience.

From Milan to Sydney, Mexico City to Madrid, Hong Kong to Bogota, WOBI has established itself as meeting place for all those looking to turn ideas into projects and projects into business.

Join us as we explore business in beta in 2016

2300 Over 2300 senior Executives.

500 Representing more than 500 Companies

15 From more than 15 Countries.

88% 88% Attendees' Expectations met or exceeded.


Andre Agassi

Andre Agassi

Tennis champion and philanthropist.


Reflections on success and finding your purpose

  • Talent is just the start: What it takes to become the best in the world and sustain success over the long term
  • Developing the mental strength to give you the edge when the pressure is on
  • Getting your team right: Identifying the skills and characteristics you need in those around you
  • How to bounce back from the inevitable setbacks, failures and criticismsk

read more +

Arianna Huffington

Arianna Huffington

Co-founder of the Huffington Post

“We need to accept that we won't always make the right decisions, understanding that failure is not the opposite of success, it's part of success.”

New Management

Redefining Success in a Fast-Moving World

  • Beyond money and power: Introducing a third metric in measuring success
  • Reducing stress and boosting productivity in today’s fast-paced, connected world
  • The challenges of time management: Keys to juggling multiple priorities simultaneously
  • How ‘leaning back’ makes for wiser leaders

read more +

Amy Cuddy

Amy Cuddy

Social psychologist and Harvard Business School Professor.


Achieving peak performance when the stakes are highest

  • Why the very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless
  • Revealing the science behind the mind-body effects that impact our thoughts, feelings and choices
  • Techniques for tweaking our body language, behavior, and mind-set in our lives
  • How bringing our boldest, most authentic selves to challenging situations inspires others to do the same

read more +

Adam Grant

Adam Grant

Professor of Management at Wharton.


How nonconformists move the world

  • Winning the battle against conformity: Originating new ideas, policies, and practices
  • Meeting the challenge of fighting groupthink to building cultures that welcome dissent
  • Assessing when is the right time to risk and how much risk to take
  • Cultivating original ideas and the art of identifying which are worth betting on

read more +

Martin Lindstrom

Martin Lindstrom

Brand futurist and consumer psychology pioneer.


Uncovering your consumers’ hidden desires

  • In a world obsessed by big data, why the next big thing is the small data revolution
  • Cracking the code of human desire: Using human observation to reveal consumers’ needs, and impulses
  • Correlation vs causation: The importance of knowing the difference when looking to understand why consumers behave as they do
  • Examples of the tiny clues that created some of the biggest brand turnarounds in corporate history

read more +

Herminia Ibarra

Herminia Ibarra

Professor of Leadership and Learning at INSEAD.


Act Like a Leader, Think Like a Leader

  • The challenges of leading as the pace of change increases: How to avoid getting stuck in outdated mindsets and modes of operating
  • Recognizing the signs that change is necessary - and learning to pivot effectively
  • Why the most effective way to change is through action not analysis: The importance of experience over introspection
  • Developing the capacity to change from the outside in - first by acting like a leader and then thinking like one

read more +

Adam Steltzner

Adam Steltzner

Chief engineer on NASA’s Mars Curiosity rover project.


Putting Curiosity on Mars: A story of teamwork, leadership and high stakes innovation

  • Strategies for arriving at creative solutions to highly complex problems
  • Exploring “the steep end of the learning curve”: On risk-taking and challenging dogma
  • Keys to aligning large and multi-faceted teams around a single goal
  • Building towards success: Creating and leading a culture of testing, experimentation and learning

read more +

David Rose

David Rose

Leading authority on the Internet of Things.


Enchanted Objects: The Next Wave of the Web

  • The revolutionary impact of wireless wifi, connected objects and artificial intelligence
  • From omniscience to teleportation: How to blend new technology with deep held human fantasies and desires
  • How mythical stories and pop culture can inspire innovation
  • Developing a framework for enchantment leads designers and executives to think about how to imbue their products with new magical capabilities

read more +

C. Jean & R. Carreras

Building Powerful Brand Stories and Experiences


  • Experiences and feelings: creating an emotional connection with customers to build a powerful brand story
  • How customer behavior has changed and the role of digital technology can play in creating engagement
  • Collaboration, co-creation and the process of involving your customers in your brand story
  • Why music is such a powerful language for connecting with today’s consumer

read more C. Jeanread more R. Carreras



Join us as we embrace business in beta in 2016
TICKET includes:
welcome kit, congress access, simultaneous translation, certificate of attendance and coffees.


1.395 € + IVA Regular Price 1.600 € + IVA
vip experience


6.295 € + IVA Regular Price 8.000 € + IVA
vip experience
Pase VIP
El PASE VIP incluye:
welcome kit, congress access, simultaneous translation, certificate of attendance, coffees and lunch, private area and networking cocktail.

1 Ticket


1.695 € + IVA Regular Price 2.000 € + IVA
vip experience

5 Tickets


7.495 € + IVA Regular Price 10.000 € + IVA
vip experience
Special offer valid until October 7, 2016.


WOBI is a global business content hub, a place where experiences and knowledge converge.

We are for all those who share our passion for business; restless and curious minds excited by the challenge of transforming ideas into projects and projects into businesses.

Our mission is to create transformational experiences dedicated to building better people, better business, and a better world.